CARE WITH ME

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Our Cenotes are windows into the biggest underground river network in the world ,with +1,500 Km of waterways underneath Tulum and the Yucatan Peninsula. This world wonder is threatened by urban expansion, lack of wastewater treatment, and insufficient solid waste management.

Tulum is today the area with the most mangrove and at the same time the area under great pressure for land use change.

Tulum is the capital of the 2nd longest reef in the world. However, in the last 20 years, 50% of the reef has died due to the lack of wastewater treatment in hotels and cities, combined with climate change factors.

In Mexico there are 5000 Jaguars of which 1000 live in the jungle of Quintana Roo. The intensity of the growth of the City of Tulum threatens one of the areas of greatest movement of the Jaguar, the Sian Ka’an Reserve and its surroundings. Urban expansion and inadequate waste management at landfills threatens this majestic cat of the Americas.

ABOUT CARE WITH ME

Tulums’ natural environment is proof that heaven is a place on earth, but only if we choose to help preserve it. It is our duty as conscious beings to plant the seeds for our sustainable future locally, and to cause a ripple effect that will propel our collective love and healing for the human race across our planet.

Care With Me is an ongoing effort to contribute to Tulum’s sustainability. While Tulum remains an ecological refuge from overdevelopment, its accelerated growth has expedited the need for immediate consideration and resolution of environmental concerns.

SOLID WASTE MANAGEMENT IS A BIG PROBLEM IN TULUM!

SOLID WASTE
MANAGEMENT IS A BIG PROBLEM 
IN TULUM!

Care With Me became allies with Red Tulum Sostenible, a local environmental group, to develop a Solid Waste Management Action Plan based on diagnosis, strategy and operations to minimize the environmental impact of trash through reduction, separation and recycling. We are working in conjunction with the private sector, the municipality, NGOs and citizens to create a program that considers all stakeholders.

2018 SOLUTIONS
SOLID WASTE MANAGEMENT ACTION PLAN
SOCIAL DIAGNOSE & DESIGN OF EDUCATIONAL PROGRAMS AND COMMUNICATION PLAN

Care With Me staff raised funds between hotel partners so Red Tulum Sostenible could carry out a Social Diagnose among Tulum’s population. It consisted of:

1) Surveys of perceptions and habits among different social groups and ages.
2) Interviews with decision makers.
3) Focus groups with large generators: businesses and hotels.

With the analysis of information lead by the Social Diagnose, Red Tulum Sostenible designed talks, workshops and activities for people of all ages and social levels to learn about the Solid Waste topic and how to manage their waste.

TOTAL DONATIONS
$450,000 mxn

ART WITH ME

150K

ENCANTADA & LA VALISE

100K

GRUPO
COLIBRI

100K

AHAU &
ALAYA

50K

ROSA DEL
VIENTO

50K

ART WITH ME

150K

GRUPO COLIBRI

100K

AHAU & ALAYA

50K

ROSA DEL VIENTO

50K

TOTAL INVESTMENT

SOCIAL DIAGNOSE
Surveys of perceptions and habits within Tulum’s population Interviews with decision makers and  large waste generators (Businesses and Hotels).

SUPPLIES & OPERATION
PROFESSIONAL FEES
Project Management
Logistics
Design & Analysis of Surveys
Interviews
Polls

$48,660
$45,552
$43,914
$16,458
$9,655
$20,654

EDUCATION PROGRAMS & COMMUNICATION PLAN
Raising awareness to teach people how to reduce and sort their waste.

SUPPLIES
PROFESSIONAL FEES
Design of Programs
Reports
Administrator
Care With Me Manager
Care With Me Fundraiser & Event Planner

$62,201
$18,720
$22,500
$26,754
$50,000
$50,000

$415,068 mxn

2019 SOLUTIONS – CURRENT
SOLID WASTE MANAGEMENT ACTION PLAN
PHASE 2 – IMPLEMENTATION OF EDUCATIONAL PROGRAMS AND COMMUNICATION PLAN
PUNTOS LIMPIOS

A first line of action will be the activation of 12 Puntos Limpios in 12 neighborhoods in the urban zone of Tulum. A recycling station will be installed in each neighborhood and residents will be trained through workshops and activities how to reduce and sort their waste.

The process will take one neighborhood per month for over a year. During the month of the process, facilitators will make sure neighbors are involved and properly trained.

ACTIVATION EVENT

Once the program is properly running, an activation event will take place to launch each Punto Limpio. There will be music, art and kids activities.  After that each Punto Limpio will have a follow-up program for a whole year after it's activation  to verify its proper functioning. Facilitators will identify active and natural leaders neighbors that can help carry on with the program.

COLLECTION LOGISTICS
Reciclaton

The collection of waste will be done by a company authorized for the handling, transfer and final disposal of solid waste. SMEC is a recycling company that provides collection services in the caribbean and works jointly with the Ecology Department and the Municipal Government in the regional project Reciclatón, which takes place in several municipalities of Quintana Roo.

The waste separation proposal is in 3 categories: Recyclables, Organics, Non Recyclable and Others (Electronics, Toxics, batteries). As an initial phase, only recyclables will be collected but a medium and long term objective is the planting of urban gardens & organic waste collection.

PUNTOS LIMPIOS BUDGET

PROFESSIONAL FEES
Care With Me Manager
Puntos Limpios Manager
Supervisor
Training Team

$180,000
$240,000
$96,000
$288,000

INFRASTRUCTURE
Waste Containers 770 Lt
Trash Cans
Protective Roofs
Signage
Artistic Mural with environmental message

$76,680
$14,400
$84,000
$54,000
$120,000

SUPPLIES
Informative Video
Tablet
CHILDREN'S PROGRAMMING
ART ACTIVITIES
ADMINISTRATIVE EXPENSES
UNEXPECTED EXPENSES

$2,500
$5,400
57,600
$240,000
$127,858
$36,000

> VIEW FULL PROPOSAL

$1,622,438 mxn

OUR SOLUTIONS

The Solid Waste Management Action Plan includes all actions carried around waste management with the objective of minimizing its production and maximizing its value: Social & Technical Diagnoses, Implementation of Educational Programs, Communication Plan, Installation of a Collection Center, Building of infrastructure for organic waste, Implementation of new technologies.

2018

Social Diagnose (Surveys among Tulum's population).
Design of Educational Programs.
Communication Plan.

IN PROGRESS

2019

Implementation of Education, Awareness & Communication Programs through Puntos Limpios".

2020

Implement waste sorting, install collection center, support recycling program.

2021

Improve waste management program & support continuing education.

OUR SOLUTIONS
Plastic in the Ocean

In an effort to reduce environmental impact at our venues and be congruent with the message we want to send, we have partnered with Red Tulum Sostenible, Woolis Solutions, No Mas Plastik and Makers to help us implement the Oceanic Global Standard and achieve the Ocean Champion Badge.

Implementation will consist of the following:

1. Banning single-use plastics and styrofoam
2. Offering sustainable food
3. Providing Organic Waste for Composting
4. Solid Waste sorting

OUR SOLUTIONS
SENSORAMA: Experiencia MultiperceptualPlastic

Art With Me * GNP “Presented by TANE” 2019 will host a variety of art experiences, talks and activities designed to encourage visitors to consider their use and disposal of plastic to activate change in habits while in Tulum and back home. We are all connected. Tulum is  a catalyst for consciousness.  Art With Me shall facilitate its bloom.  

National & International Speakers
Sustainable Building Expo by Red Tulum Sostenible
Collective Urban Garden with Huerto Roma Verde
Eco Films by Earth X
Sensorium, a sensorial guided experience to awake awareness
Virtual Reality pieces on Plastic Pollution and Recycling
Upcycling Art Workshops
Large scale sculptures made out of waste by local artists
Mayan Elders, Artisans and Activists
Red Tent

Casa De La Cultura De Tulum
EarthxOceans
ONU Medio Ambiente
+verde
Naturalia A.C
Plastic Oceans
ECOSA Design With Nature
SENSORAMA
Biohogar
Organi K
OUR SOLUTIONS
Tulum Beach Clean Up

Simultaneous cleaning brigades in partnership with #MAKERS, civil organizations and social leaders

Beach: Sian Ka'an
Town: Cancha Maya
Jungle: Macario Gomez

4:30 PM to 7:00 PM

Participants:
Volunteers of all festival venues
Cecyte
DIF
Government employees
Civil society

OUR SOLUTIONS

In October 2018, Art With Me *GNP hosted the First Forum to create a National Network of Plastic Pollution along with UN Environment, Greenpeace, Organi-k and Chalchi Foundation.

Red Nacional de Soluciones a la Contaminación Plástica

There was participation of the civil society, the public and private sector, universities and international organizations. The 200 attendees exchanged ideas and developed a roadmap to mitigate plastic pollution under four themes: communication, public policies, infrastructure and economy.

Through this forum we had the opportunity to learn about  the initiatives that are being carried out in different parts of the country around the problem. We also had the opportunity to see where the challenges are to move towards better habits and materials that are more friendly to the environment.

2018 ACHIEVEMENTS

Opening Event in Town

Aldea Zama event

Beach Pavilion

Closing Concert at Papaya Playa Project

Placement of drinking water stations for filling water bottles

No single-use plastic sold

Placement of containers with recyclable, non-recyclable and organic signs

Training of staff and volunteers to educate the general public on how to sort their waste

Training of personnel to carry out the waste weighing by type after each event and classification and separation of materials

26.72% was sent to Tulum's landfill

73.28% was recycled

5.69% cans

8.45% plastic

31.85% glass

3.27% cardboard

23.94% organics

> See the full report

2018 ACHIEVEMENTS

We hosted 12 Beach & Town Clean Ups with the participation of Art With Me staff, tourists and locals. A total of 2.5 tons of waste was collected and sorted by colors and types to build “Now”, a collective art piece by Gianpaolo JP Bini.

A total of 2.5 tons of waste was collected and sorted by colors and types.

10%  was used to build a collective art piece.

"NOW"
BY GIANPAOLO "JP" BINI

BUILDING COMMUNITY

Benefits of a Healthy Ocean

1. Presented Blue Economy Tourism Model which is the sustainable use of ocean’s resources for economic growth, improved livelihoods and jobs, and ocean ecosystem health

2. Care With Me Staff presented how coral reefs are one of the most diverse and threatened ecosystems on the planet, making its conservation of a maximum global importance. Maintaining a reef ecosystem healthy provides a valuable range of goods and services for the people and the economy of Tulum. This ecosystem provides habitat for important commercial fish, sand that attracts tourists from all over the world and protects coastal communities and infrastructure from tropical storms

3. A list of suppliers that distributes environment-friendly products was shared to participating hotels & businesses

Protect Turtles

1. Have a municipal environmental permit

2. Solid Waste sorting

3. Adequate sewage waste treatment

4. Wildlife action plan

5. Noise insulation for light generators

6. Respect turtle season law

7. Respect coastal dunes and mangroves

8. Choose local food products over ones brought abroad to lower the environmental footprint used by transportation and to stimulate local economy

9. Respect fishery season

10. Participate in aiding Tulum town’s social initiatives, to improve welfare of local mayan people

BUILDING COMMUNITY
Art With Me *GNP Community

Blue and Green, Tulum’s Richness for the Near Future
Biologist Olmo Torres TalamantesFounder of Razonatura

Threats, Challenges and Blue Solution for the Mesoamerican Reef
María Eugenia Arreola Director of the Mesoamerican Reef Leadership Program

Challenges and Solutions for the Conservation of the Karstic Aquifer of Tulum
Alejandro López Coordinator of Centinelas del Agua, Riviera Maya

Blue Mind & Blue Heart: Coastal & Marine Goods & Services Towards a Blue Economy
Biologist Juan Canul

Competitiveness and trends in the tourism sector
Vicente Ferreyra Director of Sustentur

Solid Waste Management Plan
Yafith Montalvo Secretary of Ecology and Environment from Quintana Roo

Stay Plastic Free
Ben Pundole

Zen and Planetary Awareness, Talk and meditation
Rev. Dr. Hyoeing Prajna

"Sojol the garbage game" Contemporary Dance
Alraun, Local Contemporary Dance Group Producciones Karton

"The return of the God of Corn" Play
Mauricio Terrazas Founder of Titeres Tulum

Artistic Notebook Creation with Kids with recycled paper
Designer Juan Libeli

Tulum Wildlife Conservation Challenges
Biol. Alvaro Urzua Sanchez

Water colors and collage with natural elements,
environmental education workshop for kids
Flora, Fauna y Cultura de México A.C.

Talk and exhibition of reusable objects
Geraldine Samperio Coordinator of La Ceiba, Community Center

Projection of “Flows”, Water Documentary
By Klaus Thymann, commented by regional environmentalists

“You are Water, Be Conscious” Workshop for Kids
Amigos de Sian Ka’an

Learning how to recycle, Workshop for Kids
Paula Abril, natural resource manager

Turtle Conservation Talk  
Kannan Ak

BUILDING COMMUNITY
Art With Me *GNP Community

Gathered Hoteliers + Businessmen + Environmentalists for the first time in multiple events throughout the year to identify together the problems and actions to be carried out around solid waste.

Art With Me *GNP Community

Objective: Have municipal and state authorities, hotel owners, environmentalists and civil society share opinions and discuss what actions can be carried out around the Solid Waste issue in Tulum.

Conclusion: An Integral Solid Waste Management for the Municipality was proposed.

Art With Me *GNP Community

Objective:  Presentation of 3 different proposals developed by Papaya Playa, Be Tulum and Red Tulum Sostenible, that may give solution to the waste management situation.

Conclusion: Public & Private sector must join forces with local environmentalists to develop an Integral Solid Waste Management that includes all actions carried around waste with the objective of minimizing its production and maximizing its value: Law regulations, incentives for  trash reduction, promotion of collection centers, resource management, research to measure the impact on natural and social environment, surveys of perceptions and  habits of the population, interviews with decision makers and large generators (businesses and hotels), creation of Education & Communication Programs, technical studies for infrastructure development.

Art With Me *GNP Community

Information to business owners in Tulum about the state program of self-regulation and environmental audit was provided so that they can improve their internal environmental procedures and obtain the corresponding permits and licenses granted by the State of Quintana Roo.

Art With Me *GNP Community

Surveys of perceptions & focus groups among hotels & business owners were carried out to obtain information that was useful to design the Education Programs & Communication Plan of the Solid Waste Management Action Plan.

Art With Me *GNP Community

There was participation of the civil society, the public & private sector, universities and international organizations. The 200 attendees from more than 20 states in the country exchanged ideas and developed a roadmap to mitigate plastic pollution under four topics: communication, public policies, infrastructure and economy.

TAKE THE PLEDGE

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